About Me

I am an innovative and results-driven Creative Designer with over 10 years of cross-functional expertise in multimedia production, digital marketing, and web design.

My specialization lies in leveraging AI tools to scale creative workflows, generate high-performing User-Generated Content (UGC) ads, and drive digital growth. I possess a proven track record in optimizing performance marketing campaigns and developing engaging, conversion-focused digital experiences.

10+

Years Experience

AI

Driven Workflow

Core Competencies

A comprehensive toolkit spanning creative design, AI integration, and digital growth marketing.

Creative & UGC

  • UGC Ad Creation
  • Storyboarding
  • Short-form Video
  • Animation Layouts

AI & Tech Tools

  • ChatGPT
  • AI Image/Audio Gens
  • Prompt Engineering
  • Google Colab

Digital Growth

  • Performance Marketing
  • SEO & SEM
  • E-commerce Opt.
  • Lead Generation

Web & Design

  • Adobe CC / Canva
  • WordPress
  • HTML5 / CSS3
  • JavaScript

Professional Experience

2022 – Present

Independent Creative Producer

Animation & AI Content Creator | Kolkata

Conceptualize, script, and storyboard short-form videos. Utilize advanced AI tools to rapidly generate high-quality visual assets and develop content strategies that drive engagement.

Feb 2023 – May 2026

HR & Payroll Executive

Meera Enterprise

Oversee comprehensive organizational operations, maintaining compliance, attendance, and payroll with strong project management capabilities.

Jun 2020 – Sep 2022

E-commerce Marketplace Exec

Instaboxx

Managed brand presence across Amazon, Flipkart, and Meesho. Created SEO-optimized product listings and visual creatives for promotional campaigns.

Sep 2016 – Apr 2020

IT & Digital Marketing Exec

Real Estate Industry

Spearhead lead gen campaigns via Facebook Ads. Design digital marketing collateral and maintain internal MIS portals and CRM systems for campaign monitoring.

2009 – 2016

Freelance Designer & Faculty

Various / Arena Multimedia

Designed responsive WordPress websites. Delivered comprehensive training in web and graphic design principles, mentoring students on industry software.

Education & Certifications

Digital Marketing

Indusnet Technologies (2015)

Web Design & Dev

Corporate Software Solutions (2010)

Graphic & Web Design

Arena Animation (2009)

Bachelor of Science

University of Calcutta (2007)